As an online business, having a high volume of targeted traffic to your e-commerce website is crucial. However, that is never enough, since you need to convert this traffic into customers. With a 2.04% average e-commerce conversion rate, it is essential to consider factors that contribute to the conversion. Fortunately, conversion rate optimization (CRO) provides an opportunity to develop effective strategies to convert targeted traffic into shoppers for growing e-commerce websites.
With conversion rate optimization, online businesses can achieve meaningful growth and better results, especially with a growing number of online shoppers. So, how do you create successful strategies for conversion rate optimization for your e-commerce website? Read on to find out.
What is Conversion Rate Optimization?
In a nutshell, conversion rate optimization (CRO) involves tactics used to optimize your e-commerce website to attract more sales. It is the process of implementing effective strategies for different pages, including the checkout, search bar, and lead capture forms. E-commerce conversion rate optimization helps get more shoppers through the funnel by encouraging them to add your products to their online carts.
CRO offers an effective way for your e-commerce website to convert more online shoppers into customers. Integrating CRO into your e-commerce website enables you to achieve the following;
- Encourage more sales: It is the main goal of implementing CRO strategies since it improves your conversion rates depending on your strategies.
- Saves money: CRO is among the most affordable growth strategies for e-commerce websites looking to reach greater heights with online businesses.
7 Top Conversion Rate Optimization Strategies for Your E-commerce Website
It is critical to set and test the right hypothesis when creating your CRO plan. However, there are ways to improve your conversion rate and get your customers’ attention. That said, here are 7 proven ways to develop a successful conversion rate optimization strategy.
Improve Site Search
A search bar is an integral feature of website usability and navigation, allowing customers to find what they need more efficiently. This increases the chances of conversion since shoppers have a more straightforward way of finding the information they are looking for. Optimizing your search bar increases the conversion to up to 4.63%, compared to most sites’ average rate of about 2%.
Provide Discounts and Offers for Visitors
Marketers usually incorporate tested, proven, and safe methods to create captivating ads for a successful marketing campaign. Adopting new, unique, and incredible discounts and offers effectively creates a successful conversion rate optimization strategy. Suppose you are a software vendor, considering a free trial to prospects is an example of a safe marketing approach to maximize conversion. Besides, it allows you to have a proactive approach that gives visitors what they need, increasing the chances of converting them into leads.
Optimize Your E-commerce Website for Mobile
With 67% of global online retail traffic generated through mobile in 2020, it suggests that more online shoppers are using their mobile devices to make purchases online. Besides browsing, Statista indicates that 5.7% of American online shoppers are using their mobile devices to make purchases across 250 retail brands, compared to 3.9% of shoppers using desktops.
Hence, optimizing your e-commerce website for mobile enables mobile shoppers to make more purchases using their devices, since the majority of buyers are now using tablets and mobile phones. More so, it allows mobile and desktop shoppers to view your products more conveniently, decide what to buy, and make a purchase.
Optimize and Test Your E-commerce Checkout Process
Too long, unconventional, and tedious checkout processes can affect your e-commerce website conversion rate significantly. Most customers require seamless and straightforward checkout processes and could easily abandon their carts if your checkout is too long or complicated. Although there are industry-specific standards for hosted e-commerce platforms, adjusting and testing your e-commerce checkout process can increase conversion rates on your e-commerce website.
It is a crucial step in the funnel, where you can use your A/B tests and personalization strategies to modify your e-commerce checkout process. For instance, you can create an optimized checkout out-of-the-box on a single page. The page should entail a few dropdown menus, including a relentless view of the products on the cart.
Influence and Persuade Users with Social Proof
Providing social proof promotes authenticity, credibility, and relevant information about your products or services without invoking a sense of urgency. Besides, what your customers say about your products matters to potential buyers. For instance, having positive reviews from customers makes you feel confident and more likely to convert more visitors to leads.
Social proofing includes decorating your website with customer testimonials, reviews, and quotes that influence visitors and persuade them to take action. Generally, it makes them more likely to go through the funnel since they are confident about your brand and offerings. If you have awards and accolades, incorporate them into the website to prove dominance in your industry.
Provide Personalized Shopping Experiences
If your online business is targeting a wide area or serving different groups regardless of age or gender, having a personalized shopping experience is crucial. E-commerce personalization plays a critical role in increasing conversion rates on your e-commerce website. According to Epsilon research, about 80% of online shoppers will likely make a purchase provided they get personalized experiences.
For instance, you can include geolocation targeting in your e-commerce website to display products based on customers’ currency or local language. Homepages can also display based on gender and age of shoppers, allowing them to purchase what they need. It is an effective CRO strategy that lets your e-commerce website convert more visitors into prospects or customers.
Use an AI-Powered Sales Assistant
Digital businesses require effective conversion rate optimization strategies to convert more visitors into leads on their websites. An AI-powered sales assistant helps customers along their buying journey and across all steps of the funnel such as help in finding their right product, navigation, and checkout. It can give social proof by telling visitors about the reviews that each product has.
Sign up and create an account with Rep to unlock the potential of having an AI sales assistant selling to customers and lifting conversion rates on the website.