Demand Generation Marketing Manager
Your OKRs
- Generate $1m in ARR per year from marketing, closed by the sales team, through demand generation. Our demand generation strategy relies on Inbound and outbound marketing, We need to build step-level improvements here.
- Ecommerce is no longer about acquiring one-time customers but about building a brand. We need to educate the whole Shopify ecosystem on the value of exceptional customer experience to build their brand.
- Scale our product marketing and customer marketing efforts by articulating the value proposition for prospects
Your experience
- 2 years of experience as a B2B marketing manager for a SaaS company or working for a B2B marketing agency, ideally you have a demand generation background and more recently took ownership of a brand. This way, you can create a demand gen team while building the brand aspect.
- You like numbers just like we do. You score ideas based on impact+cost. You’re ok to learn SQL and do your own simple data analysis. We want a leader who can go deep.
- You can articulate a brand strategy to educate merchants on the value of exceptional customer experience.
- You like to move FAST and achieve big things. You have a ton of energy and you communicate this to people on your team.
- You have experience with high-velocity b2b SaaS (but b2c works too), with an annual contract value between $1k and $60k. You’re able to spot opportunities for improvement in our current growth engine.
Advantages:
- Experience in SaaS B2B marketing for e-commerce enablement
- Experience working with Salesforce
More about Rep
Company perks
- Medical, Dental, Vision Insurance (2 of our plans are $0 premium cost to employees!)
- Life Insurance
- Daily lunch delivery stipend
- Yearly professional development stipend
- One time fitness equipment stipend
- Monthly fitness stipend
- 100% remote work as well as WeWork memberships for those who prefer an office