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Demand Generation Marketing Manager

Your OKRs

  • Generate $1m in ARR per year from marketing, closed by the sales team, through demand generation. Our demand generation strategy relies on Inbound and outbound marketing, We need to build step-level improvements here.
  • Ecommerce is no longer about acquiring one-time customers but about building a brand. We need to educate the whole Shopify ecosystem on the value of exceptional customer experience to build their brand. 
  • Scale our product marketing and customer marketing efforts by articulating the value proposition for prospects 

Your experience

  • 2 years of experience as a B2B marketing manager for a SaaS company or working for a B2B marketing agency, ideally you have a demand generation background and more recently took ownership of a brand. This way, you can create a demand gen team while building the brand aspect. 
  • You like numbers just like we do. You score ideas based on impact+cost. You’re ok to learn SQL and do your own simple data analysis. We want a leader who can go deep.
  • You can articulate a brand strategy to educate merchants on the value of exceptional customer experience.
  • You like to move FAST and achieve big things. You have a ton of energy and you communicate this to people on your team.
  • You have experience with high-velocity b2b SaaS (but b2c works too), with an annual contract value between $1k and $60k. You’re able to spot opportunities for improvement in our current growth engine.

Advantages:

  • Experience in SaaS B2B marketing for e-commerce enablement
  • Experience working with Salesforce

More about Rep

Company perks

  • Medical, Dental, Vision Insurance (2 of our plans are $0 premium cost to employees!)
  • Life Insurance
  • Daily lunch delivery stipend
  • Yearly professional development stipend 
  • One time fitness equipment stipend
  • Monthly fitness stipend 
  • 100% remote work as well as WeWork memberships for those who prefer an office
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