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What is Rep AI?
Rep AI Is the Missing Layer Between Your Traffic and Your Revenue

Rep AI is the first AI Concierge built for Shopify brands. It helps eCommerce companies convert more traffic, cut support costs, and deliver white-glove buyer experiences - at scale.

How Rep AI Works

Whether you're selling $50 skincare or $500 headphones, Rep is your best sales rep, making sure no shopper walks away with unanswered questions.

Rep AI sits on your Shopify site like a concierge on your sales floor. It:

Convert more traffic into shoppers, and more shoppers into buyers

Guide shoppers from browse to buy, all in-chat

Help shoppers find products faster without the need for quizzes

Reassure shoppers with reviews and other forms of proof

Answer questions conversationally (rather than getting directed to an FAQs page)

Offer recommendations based on buyer preferences

Provide up-to-the-minute order tracking and management

Deliver customer support and eliminate most of those non-complicated ticket requests

All of this is happening now. Today, you have the power to give people one-to-one personal attention every time they shop online. The power to deliver a memorable shopping experience to everyone. And we mean everyone.

Give your shoppers the experience they deserve. And with AI, it will only get better.

Yoav Oz
Co-Founder & CEO, Rep AI
Read this story
2000

Every business must have a website

2014

Every business must be mobile-friendly

2024

Every business must be conversational

Conversational Shopping is the next big sales channel.

Most people can’t code, but they can talk. Today, people talk to machines — and now the machines actually understand them. Welcome to the conversational era of the internet—powered by AI.

AI is no longer sci-fi. Are you ready?

Conversational Shopping has arrived. Still in its infancy, it will soon become the dominant sales channel for eCommerce & retail.

Natural language has always been the dominant way people interact with each other. And gradually from this point on — how we interact with machines.

Built To Convert At Every In-store Touchpoint

With outstanding sales execution, efficient support management, and immediate insights that you may not have realized were possible.

What Problems Does Rep AI Solve?

Most eCommerce brands bleed revenue from the same holes:

Visitors bounce with product questions unanswered
Support teams are stretched thin, stuck answering repeat questions
Conversion rate drops and shoppers are left to figure things out alone
Teams fly blind on shopper pre-purchase behavior

How Rep AI Solves Them

Rep fills the gaps that cost you revenue — and turns them into growth levers:

Proactively engages when the shopper is disengaged in real-time, product-aware answers
Resolves 90%+ of support and pre-sale questions without human agents
Guides shoppers with personalized recommendations, comparisons, and nudges
Alerts when human agent is needed friction before it costs you a conversion — no ticket needed
Trained on your store, your tone, and real shopping intent — it adapts and sells like a human.
Turns conversation into insight, revealing friction points, buyer hesitations, and real-time product feedback.

Meet the founders

Rep was founded in 2019 after Yoav went shopping for his partner’s birthday present and wanted to buy her sportswear from a well-known sports retail store.

After feeling confused and frustrated by too many options, a sales assistant helped him find the perfect gift. With the assistant's help and guidance, he even bought something for himself.

Then he realized: sales reps don't exist for online shopping and eCommerce. What if they did?

To solve this problem, he asked Shauli Mizrahi, his best friend, and fellow engineer, to help build Rep AI, the first sales concierge for eCommerce.

Shauli Mizrahi

Co-Founder & CTO, Rep AI

Yoav Oz

Co-Founder & CEO, Rep AI
PUT REP TO THE TEST!

Test drive Rep AI's Shopify Chatbot in a demo environment

See how Rep AI engages shoppers using your Shopify product catalog before you commit to a 30-day FREE trial.

Frequently Asked Questions

Thanks to all for sharing these questions. We're listening.
What makes Rep unique from other solutions?

Rep AI is more than just a chatbot—it’s your dedicated AI sales and support concierge, designed to boost revenue, reduce workload, and provide actionable insights to optimize your store.

1. Selling with Precision: The Sales Module
Rep is built with one primary goal: driving conversions. While many solutions focus solely on support, Rep excels at turning shoppers into customers through intelligent, proactive engagement.
- Behavioral AI analyzes on-site actions to start conversations at the perfect moment, guiding shoppers toward completing their purchases.
- Rep answers pre-sales questions about products, policies, and the brand, reducing the workload on your customer support team.
- With advanced features like product recommendations, upselling, and abandoned cart rescue, Rep acts as a highly skilled salesperson who knows your shoppers’ needs.
- Integrations with tools like Klaviyo, Postscript, Yotpo, Mailchimp and more ensure seamless communication between your sales and marketing efforts, helping you nurture shoppers across multiple touchpoints.

2. Streamlining Service: The Support Module
Rep also helps you deliver exceptional post-purchase support with ease.
- Handle common inquiries like “Where’s my order?” and manage returns, cancellations, and subscription updates—all within the chat.
- Seamlessly integrate with your helpdesk tools like Gorgias or Zendesk for a unified customer experience.
- Provide personalized and conversational responses that delight your customers and save your team time.

3. Insights That Drive Growth: The Data Suite
Rep doesn’t just engage customers—it provides the insights you need to improve every aspect of your store.
- Analyze shopper behaviors, drop-off reasons, and sales performance to identify opportunities for growth.
- Leverage AI-generated recommendations to optimize your store’s navigation, product discovery, and checkout flow.
- Gain full visibility into all conversations, helping you understand and respond to your customers’ needs.

Why Choose Rep AI?
Whether you’re focused on increasing conversions, improving support efficiency, or uncovering data-driven opportunities, Rep AI offers a tailored solution to help your business thrive.
And, as always, merchants praise Rep AI not just for its advanced technology but for the human support behind it. We’re proud to be your partner in eCommerce success.

Rep seems a little pricey. Can you explain why?

Our plans start at $39 and scale based on two primary factors: number of site visitors and product catalog size. The more visitors you have and the larger your catalog means the AI consumes more resources when interacting with shoppers.

Like a physical retail shop, if 100 people walk in at once, the amount of time, energy, and effort to serve them all well takes human resources. In the digital world, AI can do this all simultaneously with an individualized approach for all.

In addition to that, merchants have reported that Rep has successfully handled up to 97% of their 'support' requests—because those requests are actually 'sales' questions. Rep offers around-the-clock coverage without the additional overhead costs associated with human employees.

To put Rep's cost into proper perspective, it costs around $7,200 in human labor (at $15/hour) to cover your store's off-hours (16 hours per day, every day for 30 days)—without benefits. As AI technology improves, this coverage will only improve in efficiency and effectiveness.

How does Rep understand my brand and catalog?

During setup, Rep connects directly to your Shopify and learns about every product in your catalog. The bigger your catalog, the longer it takes to absorb. Once the catalog is learned, Rep scans your catalog every 10 seconds so it's always up to date.

How much time does it take to train my AI?

To get going, it depends on a few factors: the complexity of your products, the size of your catalog, the number of collections you have, and more. We make it as simple as possible to establish a strong brand foundation for your AI.

The AI prioritizes your Shopify store's content over any AI training in the backend, so it's critical that product descriptions and any content on your site represents the latest information.

Keep in mind that training your AI is an ongoing activity. Think of your AI as your digital team member—you want to make sure they always have the latest product information because they are your front-facing store rep.

Also, conversations will reveal lots of unanswered questions that shoppers have, so expect to spend more time training your AI in the beginning. It's normal.

Are you only available on Shopify?

Yes, we're exclusively on Shopify. We have plans to expand to other platforms in the near future. Sign up to Rep News here to get the latest.

How do I know you're attributing AI metrics accurately?

This is something we're always fine-tuning. If there are multiple interactions with the AI, then we consider that a meaningful interaction that can impact the final sale. In a physical retail setting, sometimes all it takes is a 10-20 second interaction with a sales rep that gets someone to buy.

We're also mindful that some people would have bought anyway. Still, having a meaningful interaction—answering a product question, for example—with your AI concierge contributes to your store's holistic experience (the ecosystem of store UX, AI concierge, marketing integrations, and support). And as we say, every interaction counts.

Where do I go if I have questions or need support?

We have an extended Help Site to empower to get as much as possible from Rep AI, you can find it at help.hellorep.ai
For support questions, email: support@hellorep.ai

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