The Agentic Commerce OS for modern brands.
Rep is the AI Concierge that engages shoppers, recommends products, answers tickets, and takes action in real time — replacing the six AI tools you'd otherwise duct-tape together. Built for Shopify, Salesforce Commerce Cloud, and WooCommerce.
Ecommerce is more fragmented than it's ever been
Brands today run a chat tool, a helpdesk, an email platform, a personalization layer, an analytics dashboard, and a recommendation engine. Six logins. Six contracts. Six teams to manage. And conversion rates are still flat.
Meanwhile, acquisition costs climb every quarter, shoppers expect instant answers, and support teams burn out triaging tickets that shouldn't exist in the first place.
The math stopped working a while ago. More tools, less performance.
The sales floor online was empty.
In 2019, Yoav went shopping for his partner's birthday. He walked into a sportswear store, got overwhelmed, and was rescued by a sales associate who asked the right questions and put the right thing in his hands. He left with the gift — and bought something for himself on the way out.
Then he opened his laptop and tried to recreate that experience online. He couldn't. Nobody could.
Online, the sales floor is empty. So shoppers bounce, and brands blame their conversion rate. Yoav called Shauli, his best friend and a fellow engineer. They started building Rep the next week.

From a thesis to an operating system
Every agency partner gives their clients access to REP Inbox at no additional charge. A full AI-powered helpdesk for sales, support, and retention, across all channels. Zero extra cost to you or your clients.
Yoav and Shauli start Rep AI to make ecommerce stores think and act, not just sit there.
Behavioral AI ships on Shopify. Early merchants see double-digit conversion lift in weeks.
Rep moves from conversation to action — recommendations, support resolution, post-purchase.
Salesforce Commerce Cloud and WooCommerce join Shopify. 1,000+ brands in production.
Rep unifies engage, resolve, and recommend into a single agentic operating system for commerce.
Not a chatbot. A behavioral AI that takes action.
We replace tools, not budget lines.
Rep consolidates six AI tools into one platform — conversations, support, email, WhatsApp, insights, and management. Most customers cut their AI stack in half within 90 days.
We're behavioral, not reactive.
A chatbot waits to be asked. Rep watches what shoppers actually do — what they hover on, what they skip, where they hesitate — and engages at the moment that changes the outcome.
We act, not just chat.
Rep recommends products, completes carts, processes returns, updates subscriptions, escalates tickets. Conversation is the interface. Action is the product.
1,000+ brands run on Rep across Shopify, Salesforce, and WooCommerce.
+12%
20×
+16%
+8%




















































Want to see what your store would do with Rep?
Run your real Shopify catalog through the simulator before you commit to anything. No sales call required.




