About Body Align

Founded on a mission to enhance optimal health through the synergy of frequencies, light, and active living, Body Align is committed to providing high-quality products that help customers maintain a healthy lifestyle. Known for their dedication to quality and care, Body Align ensures its products meet the highest standards in health and wellness.

Challenge: Reducing Support Tickets While Boosting Sales

Body Align sought to reduce the burden on their customer service team. They had experimented with other chatbots in the past, but none met their expectations. Their primary goal was to decrease customer service tickets, but any sales that the AI could generate would be an added bonus.

"We needed a solution to reduce the customer service workload, and if it could bring in extra sales, that would be amazing,"

said Andy Loy, Operations Manager at Body Align.

Solution: An All-in-One Support and Sales AI for Shopify

To address this challenge, Body Align implemented Rep AI's AI-powered chatbot integrated with Shopify. The goal was two-fold: first, to improve customer service by reducing tickets, and second, to explore the potential of AI-driven sales.

Customer Service Boost

Rep AI's first task was to assist with customer service. The results were dramatic: Rep AI reduced support tickets by 90%.
"I think it’s reduced our customer service by probably 90% or more," remarked Andy. "It could be even more, which I found amazing," he added, referring to the continuous improvements in AI training.

Unexpected Sales Boost

While the focus was initially on customer service, Rep AI began to deliver an unexpected benefit: an increase in sales. Within the first two weeks of implementation, Rep AI drove an additional $16,000 in sales.

"During the first two weeks with Rep, it brought in an extra $16 grand," Andy revealed. This unexpected sales boost highlighted Rep AI's dual capability—optimizing both support and sales simultaneously.

Support with a Human Touch

Powered by ChatGPT, Rep AI was more than just a chatbot—it acted like a team member, handling customer interactions with a level of detail and care similar to human agents.

41% AOV Increase and 16x ROI

The results Body Align experienced with Rep AI went beyond expectations.
"Our average order value was around $85 to $90, and now it’s about $120," said Andy. That’s a 41% increase in AOV—and the trend continues to rise.
The ROI was equally impressive. "Last time I checked, it was like 16x ROI," Andy stated. "It’s amazing how well Rep’s worked. It’s a dream come true, really," he shared.

Why Body Align Chose Rep AI

What began as a customer service optimization project unfolded into a broader transformation for Body Align. The AI not only helped reduce support tickets but also drove significant increases in sales and AOV.

"The most surprising thing has been the AOV increase and the upselling. The smarter the bot gets, the better it handles customer inquiries. I didn’t expect the results to be so high, but it just keeps getting better."

Rep AI’s ability to drive sales, reduce support ticket volumes, and increase average order value underscores the true value it brought to Body Align's business.

Key Takeaways

• 41% increase in average order value (AOV)
• 16x ROI from Rep AI’s AI-powered support and sales capabilities
• 90% reduction in customer service tickets due to automation and proactive customer engagement
• $16,000 additional revenue generated in just the first two weeks of implementation

Start Your Free Trial Today

Discover how Rep AI can help your business increase revenue and streamline customer service. Start your free trial now.

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