How Ritual Zero Proof Increased CVR by 5X with Rep and Klaviyo
Food and Beverage
Shopify + Klaviyo
Ritual Zero Proof had a problem converting shoppers into paying customers. They were losing sales somewhere between the product page view and the site's shopping cart function.
Rep’s AI sales assistant was able to quickly provide them with information that would normally require navigating throughout the website, including ingredients and flavor notes, all while reinforcing that the products were truly alcohol-free.
25% increase in conversion rate from email subscriptions to continual, same-session purchases. E-commerce business for Ritual Zero Proof increased exponentially.
Ritual Zero Proof by the Numbers
CVR from email subscriptions to same-session purchases
Empower your customers with conversational AI that converts
When you’re selling a liquor alternative, taste matters. That’s where the disconnect occurred.
Ritual Zero Proof contracted with Rep to solve the issue. We quickly deployed Rep’s onsite AI sales assistant to help the team at Ritual Zero uncover the precise reason why shoppers weren’t purchasing. Rep’s AI sales assistant is a tireless asset that can engage online shoppers 24/7, fielding their questions and concerns at the most critical point in their shopping experience. The AI sales assistant was able to intervene with customers before they abandoned their carts by allaying their fears.
During customer conversations, Rep’s AI sales assistant learned some interesting facts about Ritual Zero’s typical online customers. Visitors of the site were overwhelmingly concerned with two things:
- Are the liquor alternatives really alcohol-free?
- How do the products taste?
Without access to barroom events and tasting parties, new customers had no baseline for comparison and were often dubious where the alcohol-free label was concerned. Rep’s AI sales assistant was able to quickly provide them with information that would normally require navigating around the website, including ingredients and flavor notes, all while reinforcing that the products were truly alcohol-free. The result? The numbers don’t lie.
Throughout 2020, Ritual Zero Proof’s business continued to surge despite its online hiccups. The company enjoyed an 80% year-over-year increase. And Rep’s AI sales assistant played a large part in their continued growth.
After deployment, Rep’s sales assistant was asked many times by customers if they could get a discount. The answer that was configured for that scenrio was to tell them that they would have to subscribe to the brand’s newsletter to recieve it. The AI assistant would collect the lead, and send it to Klaviyo, and the customer would immediately get a discount which would wait at checkout. That flow alone generated a 25% increase in conversion rate from email subscriptions to continual, same-session purchases. The E-commerce business for Ritual Zero Proof increased exponentially. By reinvesting in a positive customer experience, Marcus and the team at Ritual Zero Proof were able to better meet their customers on even ground during their buying journey. The results speak for themselves.
Rep excels at providing software-driven solutions to e-commerce merchants across the globe.