How Ritual Zero Proof Increased CVR by 5X with Rep and Klaviyo

Case Study

Industry

Food and Beverage

Platform

Shopify + Klaviyo

Challenge

Ritual Zero Proof had a problem converting shoppers into paying customers. They were losing sales somewhere between the product page view and the site's shopping cart function.

Solution

Rep’s AI sales assistant was able to quickly provide them with information that would normally require navigating throughout the website, including ingredients and flavor notes, all while reinforcing that the products were truly alcohol-free.

Results

25% increase in conversion rate from email subscriptions to continual, same-session purchases. E-commerce business for Ritual Zero Proof increased exponentially.

Ritual Zero Proof by the Numbers

25 %
CVR from email subscriptions to same-session purchases
5 X
CVR lift

CHALLENGE

The three founders hit the ground running from the moment the company was formed. Early on, Ritual Zero Proof found success and instant fame. Forbes has done multiple write-ups on the product and Ritual Zero’s business strength. Martha Stewart has sampled and reviewed the product lineup, and the trio hit the podcast circuit, building awareness for their fledgling brand.  

Although the company’s launch could not have come at a worse time, given widespread bar closures and tasting event cancellations, Ritual Zero Proof has thrived nonetheless. According to a Forbes article from 2020, the company enjoyed a whopping 241% revenue growth during their first year in business. The team had successfully cornered a market that no one even knew existed. 

A significant part of Ritual Zero Proof’s success can be attributed to the way the brand has leveraged partnerships, especially during a time of great adversity. In an era where in-person sampling events —a staple component of any “liquor” brand’s physical presence— has become impossible, Ritual Zero has forged new partnerships with the likes of V8, Peloton, and Recess Sparkling Water. That’s why Ritual Zero Proof has thrived where others have failed. And yet, something vital was missing from their e-commerce storefront. That’s why Sakey and Ritual sought out a new partnership with Rep

Ritual Zero Proof had a problem converting all of their shoppers into paying customers for all their success. They were rapidly losing sales between the product page view and the site’s shopping cart function. In other words, people were browsing, but they weren’t buying.

Empower your customers with conversational AI that converts

SOLUTION

When you’re selling a liquor alternative, taste matters. That’s where the disconnect occurred. 

Ritual Zero Proof contracted with Rep to solve the issue. We quickly deployed Rep’s onsite AI sales assistant to help the team at Ritual Zero uncover the precise reason why shoppers weren’t purchasing. Rep’s AI sales assistant is a tireless asset that can engage online shoppers 24/7, fielding their questions and concerns at the most critical point in their shopping experience. The AI sales assistant was able to intervene with customers before they abandoned their carts by allaying their fears. 

During customer conversations, Rep’s AI sales assistant learned some interesting facts about Ritual Zero’s typical online customers. Visitors of the site were overwhelmingly concerned with two things:

  • Are the liquor alternatives really alcohol-free?
  • How do the products taste?

Without access to barroom events and tasting parties, new customers had no baseline for comparison and were often dubious where the alcohol-free label was concerned. Rep’s AI sales assistant was able to quickly provide them with information that would normally require navigating around the website, including ingredients and flavor notes, all while reinforcing that the products were truly alcohol-free. The result? The numbers don’t lie.

RESULTS

Throughout 2020, Ritual Zero Proof’s business continued to surge despite its online hiccups. The company enjoyed an 80% year-over-year increase. And Rep’s AI sales assistant played a large part in their continued growth. 

After deployment, Rep’s sales assistant was asked many times by customers if they could get a discount. The answer that was configured for that scenrio was to tell them that they would have to subscribe to the brand’s newsletter to recieve it.  The AI assistant would collect the lead, and send it to Klaviyo, and the customer would immediately get a discount which would wait at checkout. That flow alone generated a 25% increase in conversion rate from email subscriptions to continual, same-session purchases. The E-commerce business for Ritual Zero Proof increased exponentially. By reinvesting in a positive customer experience, Marcus and the team at Ritual Zero Proof were able to better meet their customers on even ground during their buying journey. The results speak for themselves. 

Rep excels at providing software-driven solutions to e-commerce merchants across the globe.