How Fresh Roasted Coffee Increased Revenue by 15% with Rep
Consumer Packaged Goods (CPG)
Increase conversion rate by helping customers find the right coffee product for them among the large variety of coffee products offered on the website.
Embedding Rep’s AI sales assistant directly on the customer's website helped customers find what they were looking for instantly.
A better customer experience with an increase in conversion rate of customers that would normally drop off at the homepage before viewing a single product
Fresh Roasted Coffee by the Numbers
Higher Annual Revenue
Empower your customers with conversational AI that converts
To help combat this issue, with customers spending a significant amount of time searching for products and not knowing where to go, Fresh Roasted Coffee implemented Rep’s AI sales assistant. The chatbot sales assistant noticed that some customers were spending too long scrolling through a large variety of products. When this happened, the sales assistant approached them in real-time to offer assistance and delivered personalized recommendations after asking a few questions regarding their taste and preferences.
This is, in essence, the same plan that a brick-and-mortar store utilizes with their in-store sales associates, thus replicating an in-store feel while helping to solidify conversions by focusing the customer on a particular product they might like. In an eCommerce setting, the assistance of a sales representative can be lost without an instant chat function, as in-store sales associates are essential to the in-store experience. The Rep solution can replicate this with artificial intelligence to create a happier customer and higher profitability.
In addition, the chatbot sales assistant also approached customers who were idling too long in the individual product pages. The prompt was established to allow the customer to ask questions about the particular coffee products. With this information, the AI-powered chatbot could then answer the customers’ questions regarding the difference between certain coffee products.