Challenge: Just sell, baby

Eat. Read. Love. has captivated the jewelry market with its unique jewelry, which appeals to customers seeking metaphysical benefits. The brand emphasizes positive energy through crystals and wants to manifest more sales via AI. 

David Teichman, the eCommerce manager at Eat. Read. Love. faced the challenge of selling—specifically upselling—on their Shopify store. So, they turned to AI. The goal was to recommend more products and offer in-the-buying-moment incentives to generate more sales.

Their crystal jewelry products—believed to possess metaphysical properties— could offer shoppers much more value.

"The AI needed to do more than just answer questions; it needed to proactively facilitate sales and enhance the shopping experience." — David Teichman

Solution: Finally—An AI chatbot that can sell

David explored other AI chatbots, but he went with Rep because:

1. It had superior product recommendation capabilities compared to other products
2. Its ability to integrate promotions into the chat experience.

The main advantages?

"Specifically, the way that Rep recommends products. The product pops up, and shoppers can see the whole picture and add to their cart immediately. Our other AI didn’t do that," David noted.

Rep's customizable flows were another standout feature. Other key benefits included:

• Interactive Product Recommendations: The AI could show product suggestions directly in the chat, complete with images and an add-to-cart button, simplifying the buying process.
• Automated Promotion Flows: During special promotions, the AI would alert customers to offers directly related to the products they viewed, significantly increasing conversion rates.
• Seamless Shopify Integration: Eat. Read. Love. operates on Shopify, so Rep’s integration allowed it to pull real-time data from the store's catalog to offer up-to-date information and deals.

Results: More Sales, Increased AOV, and better overall engagement

Rep led to tangible sales and improved engagement metrics on their Shopify store.

• Increase in Sales Through Promotions: A specific promotion run through Rep generated $6,000 in sales from just one product over several days.
  
  "We ran a promo where if you buy this product today, you get a gift for free. That alone brought in over $6,000 in sales." — David Teichman
  
  
• Improved AOV: The average order value increased by about $30 during the month they intensified using Rep AI.
  
  "Our AOV definitely went up—by about $30 last month. It's part of a broader set of improvements, but AI played a significant role." — David Teichman
  
  
• Shopper Engagement: The immediacy of AI product recommendations and promotions led to better engagement and more sales.
  
  "The AI would pop up and say, ‘Hey, if you buy this today, then you'll get so-and-so for free.’ And we saw a nice chunk of our sales come from that flow." — David Teichman
  
  

Conclusion: Rep is a "sales driver"

Eat. Read. Love. leveraged Rep to increase their overall sales, improve customer engagement, and give their average order value a bump. The AI's ability to handle complex promotional strategies and interactive customer service tasks allowed the company to exceed its digital sales goals.

"Rep AI has been crucial in streamlining our sales process and enhancing customer interaction on our site. It’s more than just support; it’s a sales driver." — David Teichman, eCommerce Manager at Eat. Read. Love.

But the icing on the cake was a bit unexpected.

"I would say Rep is the best chatbot out there, for sure," concluded David. "But… it's hard to find amazing customer service like Rep. I wouldn't leave you just because of how amazing Dafi is."

For some amazing metaphysical jewelry and other items, go to Eat. Read. Love. at [eatreadlove.me].