Fashion & Accessories, Shoes
They New York provides customers with a taste of luxury and sophistication at an affordable price point. Despite the value and unique aesthetic of their product offerings, They New York found it hard to successfully sell their products in an e-commerce format. While they'd had success moving their products via pop-up storefront, they had difficulty reaching a comparable conversion rate online.
Integrating Rep’s AI sales assistant directly into the customer's online storefront helped They New York dramatically improve their conversion rate while simultaneously helping the company to strategically move key inventory.
Through its on-site AI shopping assistant, Rep successfully translated They New York's unique history and brand identity into a powerful customer retention tool, increasing the company's conversion rate to match their brick-and-mortar output.
They New York by the Numbers
Return on Investment
Empower your customers with conversational AI that converts
Implementing the Rep AI sales assistant proved to be a watershed moment for They New York. Having a tireless representative on hand to field questions and concerns produced a tangible effect for the brand. The chatbot was able to prevent customers from abandoning the storefront by intervening at the most critical point before they navigated away from the website. Through the use of our AI platform, They New York dramatically increased their e-commerce conversion rate so that it was on par with their brick and mortar pop-up locations. In fact, the AI assistant’s reach and functionality were so great that more than half of all transactions on the website featured some form of interaction with the AI.
Rep’s AI solution was simple to integrate. It blended seamlessly with They New York’s existing tech stack and no coding or additional expertise was required to make it work harmoniously. In the end, their sales results speak for themselves.