How Underoutfit increased CVR by 315%

CHALLENGE

Despite an initial surge in their overall business, the owners of Underoutfit soon experienced a significant disconnect where their e-commerce storefront was concerned. While the site did an excellent job of showcasing the company’s overall product lineup, product info was relatively lean. Each product page only contained basic, high-level information about each garment and accessory. Regardless of the site’s strong visual presentation, it lacked crucial information, especially sizing tools and product education. Online customers might be interested in the product, but they had no idea how a particular garment would fit their body style, given the lack of information.

The result? Despite significant time spent browsing on-site, customers weren’t putting items into their carts for purchase. They had far too many unanswered questions regarding the material, fit, and support of the brand’s bras and other products. Until Rep became involved, the team at Underoutift had no idea where the root cause of their drop-off stemmed from.

SOLUTION

Underoutfit had the products, the passion, and the vision to be a one-of-a-kind voice in the apparel industry. They had all the key elements: they were design professionals with a high level of creativity and technological know-how. At the core of their business, however, they were a two-person team trying to handle the break-neck pace of an e-commerce storefront. While their business model was designed for internal company efficiency, it neglected the need for direct customer service. As a result, Underoutfit was losing revenue from the add-on sales that make other e-commerce merchants thrive. To counteract the lack of a dedicated sales force, Rep deployed its on-site AI-powered sales assistant to fill in for the lean, yet overwhelmed, team at Underoutfit.
Through passion and verve, you can take an idea and make it fly. But to keep that idea soaring, you’ve got to provide adequate support. There are twenty-four hours in a day, and no matter how you approach the problem, the diminutive team at Underoutfit simply could not cover customer demand, especially given the fact that the e-commerce channel never sleeps. Through Rep’s intervention, they were able to cover the spread.

Rep’s AI-powered sales assistant gives e-commerce merchants access to a tireless associate who is capable of providing customer service and sales support around the clock. Unlike your flesh and blood employees, Rep’s AI-powered sales assistant never tires and is there when your customers need help the most. The chatbot can engage customers at their highest point of purchasing intent —before they abandon their cart and navigate away from your site.