How Underoutfit increased CVR by 315%
Case Study
Industry
Apparel
Platform
Shopify
Challenge
Many of Underoutfit’s customers weren't putting items into their carts for purchase. They had far too many unanswered questions regarding the material, fit, and support of the brand's bras and other products
Solution
Rep deployed its on-site AI-powered sales assistant to fill in for the lean, yet overwhelmed, team at Underoutfit.
Results
As a result of their partnership with Rep, Underoutfit saw a significant increase in the company's customer conversion rates. Through Rep's direct intervention, Underoutfit saw a sizable uplift of 8% in sales across the company's entire product lineup.
Underoutfit by the Numbers
Increase in conversion rate
Increase to average order value

Empower your customers with conversational AI that converts
RESULTS
In the case of Underoutfit, Rep’s AI-powered sales assistant was able to supplement the company’s physical employees while providing ongoing customer support. In addition to preventing customer churn, the chatbot could also engage in proactive sales techniques, taking cues from customer responses and learning on the fly. The chatbot analyzed customer interactions, purchase history, and an existing cart to build rapport with each site visitor. In turn, it made meaningful suggestions in terms of both add-on sales and upsells. At the heart of Underoutfit’s success? A wholly revamped customer experience.
As a result of their partnership with Rep, Underoutfit saw a significant increase in its customer conversion rates. In addition, through Rep’s direct intervention, Underoutfit saw a sizable uplift of 8% in sales across the company’s entire product lineup.
Customers crave service. For years, that’s been a hard and fast rule in the brick-and-mortar arena. The realm of e-commerce is no different. Customers require service around the clock. The customer experience is the foundation of any successful enterprise. Rep is proud to have helped their partner, Underoutfit, to overhaul their sales and customer service schema to better delight their customers while converting them into high-value relationships. After implementing Rep’s AI-powered sales assistant, Underoutfit found itself on equal footing with its existing competitors, able to provide more consistent service while moving products out the door. 2021 has thus far been a prosperous year for the company; 2022 shows no signs of Underoutfit slowing down.
Rep specializes in providing software-driven solutions to e-commerce merchants worldwide. For more information on our AI chatbot and its capabilities, or to review the full line of voice and AI solutions, don’t hesitate to get in touch with Rep today.