What is Drop-off Reasons?
Drop-off Reasons identifies and analyzes why shoppers leave a website without completing their purchase. By understanding these moments of disengagement, businesses can take targeted actions to reduce abandonment rates and improve the overall shopping experience.
Rep AI’s Drop-off Reasons feature provides merchants with detailed insights into the specific challenges or concerns that lead to shoppers leaving. For example, it might highlight issues like unclear product descriptions, trust concerns, high shipping costs, or lack of payment options.
Key highlights of the Drop-off Reasons feature include:
- Comprehensive Insights: Merchants can view the number of drop-offs attributed to each reason within a selected time frame, along with the percentage of overall drop-offs each reason represents.
- Conversation Drill-Down: For every drop-off reason, merchants can explore related shopper conversations. This allows them to see the context behind the disengagement, including the shopper’s questions, expressions, and actions.
- Actionable Data: Beyond just showing trends, this feature empowers merchants to make changes, such as updating product pages, simplifying navigation, or addressing common shopper concerns.
The Drop-off Reasons feature helps merchants turn disengagement into opportunities for growth by revealing actionable insights and enabling informed optimizations.
