About Underoutfit

Underoutfit was founded by Felix Leshno and his co-founder, two seasoned DTC entrepreneurs who understood the importance of comfortable, long-lasting garments. Their goal was simple: to create the perfect "second skin" for every body type. The brand's breakthrough came when shoppers quickly became accustomed to the exceptional comfort Underoutfit's products offered. Within a year, the brand grew 300% and scaled from zero to seven figures.

Challenge: Conveying Comfort and Fit for Every Body Type

Choosing the right underwear is more than just picking a product; it's about finding the perfect fit. Comfort, shape, and size are essential, and these qualities are hard to convey online. Shoppers couldn’t gauge how the garments would fit their unique body shapes based on product images alone, leading to high abandonment rates and cart drops.

Underoutfit needed a solution to assure shoppers that their products could offer the perfect fit, no matter their body type. They also needed a way to boost engagement and ensure that potential customers could easily find the right product for their needs.

Solution: AI Shopping Assistant and Personalized Product Recommendations

Underoutfit partnered with Rep AI to introduce a personalized AI shopping assistant that would guide shoppers through the purchasing process, providing real-time answers to sizing questions and offering tailored product recommendations.

Rep AI’s features provided unique value:

• Behavioral AI identified disengaged shoppers through Rep’s Rescue Algorithm and re-engaged them.
• The AI assistant was available 24/7 to answer any product-related questions and give personalized recommendations that weren’t available on product pages.
• If the AI couldn’t handle a query, it seamlessly transferred the conversation to a live human via Gorgias support integration.
• The AI also captured email subscriptions for their newsletter and drove sign-ups to their new membership program.

Through these capabilities, Underoutfit found an AI-driven solution that not only addressed sizing concerns but also kept shoppers engaged throughout the shopping journey.

Results: Increased Conversion Rates and Membership Sales

Rep AI helped Underoutfit boost its conversion rates by 8%, which was a 200% improvement from their previous performance. With the added benefit of reducing customer support tickets, the AI assistant freed up resources while still providing customers with personalized experiences.

"Rep has been a great help to us. The AI salesperson is able to answer any product-related questions and recommend products that are best suited for the customer. By helping out with basic questions, Rep was able to reduce customer support tickets. Not to forget, the conversion rate has increased exponentially."
– Felix Leshno, Co-Founder of Underoutfit

In addition to improved conversion rates, Rep AI contributed to the success of Underoutfit’s new membership program, with 113 memberships sold through the AI concierge.

Why Underoutfit Chose Rep AI:

Underoutfit's decision to use Rep AI was driven by the need for a more engaging, personalized shopping experience for their customers. Rep AI’s AI-powered shopping assistant not only helped deliver accurate sizing recommendations and answers but also kept customers engaged, leading to higher conversions and a more satisfied customer base.

Ready to Boost Your Conversions and Enhance Your Customer Experience with AI?
See how Rep AI can help you deliver personalized shopping experiences that lead to higher conversions and stronger customer loyalty. Start your free trial today.

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